For those of you who own a website or have just created a website, it’s necessary to have quality backlinks so you can bring in organic traffic. In optimizing websites for search engines (Search engine Optimization or SEO), there are two types of backlinks that we know as Outbound links and Inbound links. In this article, we will discuss what backlinks are, their types, and their functions. Happy reading and hopefully useful.
What are Backlinks
Backlinks are links that have been installed on a site and point to your blog or website page. There is a reciprocal process between backlink givers and recipients. If you create a link that leads to another website, then you are called a backlink provider. And conversely, if there is a website that has a link pointing to your website page, then you are a recipient of a backlink.
Search engines like Google always crawl website pages with certain keywords. With the help of backlinks, it will be easier for a search engine like Google to find your website. Google will also recommend your website to people who are looking for information related to the keywords they are looking for. This is because Google can find links to your website from other websites. After that, your website will be indexed and appear in search results that are relevant to certain keywords.
What are the types of Backlinks?
The Google search engine can determine whether a website’s backlinks are relevant to a related topic by looking at the types of backlinks on that website. There are two types of backlinks that determine the quality of your backlinks, namely:
Dofollow Backlinks
This type of backlink is the dream of all website owners. Because this backlink sends a signal to Google to index the destination link. So that the targeted website is more “visible” and its ranking can be increased.
Nofollow Backlinks
Meanwhile, nofollow backlink is an attribute in HTML rel=nofollow which gives code to search engines not to follow the linked link. Usually, nofollow backlinks are used when you don’t want to give backlinks for free and to avoid backlink spam.
What is the Function of Backlinks
The following will explain the function of backlinks on a website.
Backlinks can increase search engine trust.
Backlinks also affect the quality of your website. The more quality backlinks given to your website, the more trust Google will place in recommending your website to someone who is looking for information using keywords typed into the Google search engine. The opposite will happen if the backlinks pointing to your website come from websites that have a track record as spammers. As a result, your website will have difficulty being recommended by the Google search engine and being on the first page (Page one) of search engines. To be able to see the backlinks provided to your website, please try using a backlink tracking tool (Backlink Checker).
Backlinks can increase traffic
Previously, we mentioned that backlinks can help a website to be found more easily by search engines like Google. The goal is for the website to appear in search results with certain keywords that users are looking for. The more quality backlinks you get, the better Google’s assessment of your website will be. Then your website pages can get high rankings in search results.
In addition to the traffic you get from Google search results, backlinks also bring in traffic from links planted on backlink-providing websites. Especially if the website that provides the backlink already has a good reputation on Google and gets a lot of traffic. The traffic you get from the website providing the backlink will also point to your website.